Privacy Policy

Who we are

LA Direct Solutions is a trading style of LA Micro Group (UK) Ltd.

LA Direct Solutions gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.

LA Direct Solutions’s registered office is at The Arches, Alma Road, Windsor, SL4 1QZ and we are a company registered in England and Wales under company number 05113241. We are registered on the Information Commissioner’s Office Register; registration number ZA367667, and act as the data controller and data processor when processing your data. Our designated Data Protection Officer can be contacted at or Data Protection Officer, LA Direct Solutions, Astro House, Brants Bridge, Bracknell, Berkshire, RG12 9BG.

Information that we collect

LA Direct Solutions processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

LA Direct Solutions will monitor, record, store and use any telephone, email or other communication with you in order to check any instructions given to us, for training purposes, for crime prevention and to improve the quality of our customer service.

The types of personal data that we collect could collect (but not limited to): Name, Date of Birth, Home Address, Personal Email, Business Email, Home Telephone Number, Mobile Telephone Number, National Insurance Number, Passport Number, CCTV, audio recordings, Photo IDs.

We collect information through providing our services and products, e.g. our website, online services, orders, application forms phone calls.

How we use your personal data (Legal basis for processing)

LA Direct Solutions takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.The purposes and reasons for processing your personal data are detailed below:

  1. We collect your personal data in the performance of a contract or to provide a service or product. We use the data in assisting to completing transactions and orders of our products or services, administering your account, processing payments, arranging shipments and deliveries and facilitating repairs and returns.
  2. We collect and store your personal data as part of our legal obligation for business accounting and tax purposes, and business operations.
  3. For compliance with applicable laws, regulations, court orders, government and law enforcement requests, to operate our services and products properly and to protect ourselves, our users and our customers and to solve any customer disputes.
  4. Communicating with you about our products. This could be responding to your enquiries or requests, service completion or warranty-related communications, communications required by law or applicable corporate updates related to mergers, acquisitions or divestitures.
  5. We will occasionally send you marketing information where we have assessed that it is beneficial to you as a customer and in our interests. Such information will be non-intrusive and is processed on the grounds of legitimate interests
  6. Maintaining the security of our websites, products, features and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. We may also maintain additional security measures, such as CCTV, to safeguard our physical locations.

Your Rights

You have the right to access any personal information that LA Direct Solutions processes about you and to request information about:

  1. What personal data we hold about you
  2. The purposes of the processing
  3. The categories of personal data concerned
  4. The recipients to whom the personal data has/will be disclosed
  5. How long we intend to store your personal data for
  6. If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Sharing and Disclosing your personal information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. LA Direct Solutions use third parties to provide selected services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures. We will only share your personal data as follows and, when applicable, only with the appropriate contractual obligations in place.

Sharing with service providers and partners

We engage service providers or Partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may provide services such as credit card processing and fraud management services, human resources consultancy, product delivery, advertising and marketing activities (including digital and personalized advertising), IT services, debt collection and management or support of LA Direct Solutions websites. Our service providers and partners are required by contract to safeguard any personal data they receive from us and are prohibited from using the personal data for any purpose other than to perform the services as instructed by LA Direct Solutions. We also take steps to provide adequate protection for any transfers of your personal data in accordance with applicable law such as signing EU Standard Contractual Clauses with the service provider or partner, relying on their Privacy Shield certification, other approved codes of conduct or certification mechanisms or binding and enforceable commitments of the service provider.

Sharing with third parties

We may also share your personal data with: (i) credit reference and fraud prevention agencies; (ii) debt collection agencies (for outstanding debts with us); or (iii) insurance providers if you have purchased an insurance policy through us e.g. Care Packs. If you choose to provide personal data to other companies, that personal data will be handled according to the privacy policy of those companies, which may differ from LA Direct Solution’s policies and practices.

Corporate Transactions

Circumstances may arise where, whether for strategic or other business reasons, LA Direct Solutions decides to sell, buy, merge or otherwise reorganise businesses. In such transactions, we may disclose or transfer your personal data to prospective or actual purchasers or receive personal data from sellers. Our practice is to seek appropriate protection for your personal data in these types of transactions.

Compliance Law

We may also share your personal data when we believe, in good faith, that we have an obligation to: (i) respond to duly authorized information requests of law enforcement agencies, regulators, courts and other public authorities, including to meet national security or other law enforcement requirements; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other criminal or malicious activity; (iv) enforce/protect the rights and properties of LA Direct Solutions or its subsidiaries; or (v) protect the rights or personal safety of LA Direct Solutions, our employees, and third parties on or using LA Direct Solutions property when allowed and in line with the requirements of applicable law.

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. LA Direct Solutions use third-party/third-parties to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

Safeguarding Measures

LA Direct Solutions take your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including SSL, TLS, encryptions, restricted access, IT authentication, firewalls, anti-virus/malware.

Transfers Outside the EU (if applicable)

LA Direct Solutions utilise some products or services (or parts of them) that may be hosted/stored in non EU countries which means that we may transfer any information which is submitted by you outside the European Economic Area (“EEA”) for the below purposes: – Online Helpdesk Support, Where data may be needed by USA Director’s Offices.

Therefore, when you share your personal data, the personal information you submit may be stored on servers, or processed in the USA.

Where this is the case, we will take steps to ensure that those providers use the necessary level of protection for your information and abide by strict agreements and measures set out by LA Direct Solutions to protect your data and comply with the relevant data protection laws.

Consequences of not providing your data [if relying on statutory/contractual requirement basis]

You are not obligated to provide your personal information to LA Direct Solutions, however, as this information is required for us to provide you with our services, deliver your products and for business continuity. Therefore, we will not be able to offer some/all our services without it.

Legitimate Interests

As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case, we have carried out a thorough Legitimate Interests’ Assessment (LIA) to ensure that we have weighed your interests and any risk posed to you against our own interests; ensuring that they are proportionate and appropriate.

We use the legitimate interests’ legal basis for processing your email address and a contact name. We have identified that our interests include important corporate information updates, product security updates, new product announcements, special promotions & End of Life announcements. This information will be sent via email only.

How long we keep your data

LA Direct Solutions only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.

Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.


Occasionally, LA Direct Solutions would like to contact you with the updates on our services and products that we provide. If you consent to us using your contact details for this purpose, you have the right to modify or withdraw your consent at any time by using the opt-out/unsubscribe options or by contacting LA Direct Solutions directly on

Lodging A Complaint

LA Direct Solutions only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

LA Direct Solutions

Data Protection Officer

LA Direct Solutions, Astro House, Brants Bridge, Bracknell, Berkshire, RG12 9BG

ICO – Information Commissioner’s Office

Head office: Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF.

Tel: 0303 123 1113

Cookie Notice

A ‘cookie’ is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. When you visit a site that uses cookies for the first time, a cookie is downloaded onto your computer/mobile device so that the next time you visit that site, your device will remember useful information such as items added in the shopping cart, visited pages or logging in options.

Cookies are widely used in order to make websites work, or to work more efficiently, and our site relies on cookies to optimise user experience and for features and services to function properly.

Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies you may find this affects your ability to use certain parts of our website or services.

Cookie Policy

LA Direct Solutions is a trading style of LA Micro Group (UK) Ltd.

Thank you for accessing the LA Direct Solutions Website (“Site”). We respect your privacy and want to protect your personal information. To learn more, please read this Cookie Policy.

We Use Cookies

The LA Direct Solutions site uses cookies to collect information. This means we will store cookies in your browser to help you purchase from our webstore. We also use cookies from third parties such as Google, Pricerunner and other sites. These help us analyse traffic visiting our website and make improvements to things like site performance, relevance of search results and product suggestions. 

Personal Information

Please note that no personal information is stored in the cookies. We do not use cookies to collect or record information such as your name, address or payment details. 

How the cookies work

Cookies are used to keep track of your current shopping session and enable you to proceed to checkout, to personalise your shopping experience and remember you when you return to visit this site and to compile statistical information about how visitors use our site. Cookies help us to provide you with a good shopping experience when you browse our site and allow you to make full use of the online shopping and personalised features available on our site.

What is a cookie?

A cookie is a piece of data stored by a site within your web browser, and then subsequently sent back to the same site by the browser. Cookies were designed to be a reliable way for sites to remember things that a browser had done there in the past, which can include having clicked particular buttons, logging in, or having read pages on that site previously.

How you can remove cookies

You can remove cookies within your browser by clicking on “settings” or “options” and selecting “clear all browsing data” or “clear browser history”. Make sure “delete” cookies is selected. Please note this procedure will vary depending on your browser type.

How you can use our site without cookies

You can disable cookies for your browser. This option is usually found in the “settings” section under “Privacy”. Please note – this may disable certain features on our site making your shopping experience less enjoyable.